#Creator league hoh schedule movie

Other recent advertisers include PlayStation, which sponsored the HoH Showdown Knockout Live event and HoH Creator League live event during NBA-Allstar Weekend, and Corona, which has sponsored HoH’s episodic series “Highlight House,” where each season is focused on creators from a specific sport or group.

#Creator league hoh schedule movie

Netflix sponsored a “Creator League” live basketball challenge tournament on YouTube to promote the premiere of the movie “Hustle.” Pizza Hut is a seven-figure sponsor for three Showdowns, including two competitions in 2021 and an upcoming dodgeball competition that will be shot live from RDC World’s DreamCon Fan Festival in Texas on July 15, Muller said. House of Highlights hosts three “Showdown” livestream competitions a year, where creators go head-to-head in sports challenges often timed around key sports events. Live content brings in the “biggest results in terms of creators’ ability to drive and move audiences,” Muller said.Īdvertisers back live, creator-led competitions While House of Highlights has worked with creators for years – such as with groups like Supreme Dreams, Through The Wire and BroadcastBoys – a lot of House of Highlights’ recent efforts have been focused on live appointment-viewing events in order to build a fandom of young sports fans around creator-led franchises. Revenue also comes from creator-led branded content separate from HoH’s own franchises, such as with advertisers like Xbox, Exxon and Corona. Brands pay to sponsor House of Highlights’ content, as well as for custom segments, product placement, brand integrations and callouts.

Most of House of Highlights’ revenue driven by its creator content comes from brand deals on Instagram, TikTok and YouTube.